I’ve spent the past two years of my life as a Launch and Field
Trainer, living, breathing, eating, and sleeping Mobile Service 24/7. Given
Mobile Service is still in its infancy, I would consider those two years as Dog
years.
In my travels, I
encountered many “reasons” why some Dealers are not successful. Number one
cited among them is “lack of Technicians.”
Now, we all know
that the Tech shortage is a legit issue. As I examined this epidemic, a curious
realization emerged. Most Dealers do not have difficulty attracting their FIRST
Mobile Service Technician. A shiny new Mobile Service unit, all the tools a
Tech would ever need and the opportunity to "go where no man (or woman)
has gone before" equate to irresistible fanfare.
Well, fast forward
a month or two into the honeymoon and a (not so) funny thing happens.
Suddenly, inexplicably, the Tech becomes disenchanted and departs - often
without giving notice. This is a head scratcher for the Service Manager, who
moves forward with the same M/O and the cycle repeats itself, each successive
Tech hire becoming more difficult. Worst case, Mobile Service becomes
radioactive to the Dealer, there are no Techs to be found and weeds start to
grow up around the wheels.
Now, we can talk
about Technician recruiting methodology, effective pay plans, retention
strategies and the like. They are all critical as well. In fact, they are SO
important I will address them in near future articles. But for now, let’s cut
to the quick and get to the big reveal.
A major reason why
Dealers struggle to keep Technicians is because they have an inefficient Mobile
Service appointment system.
Recently, a
veteran Tech confided in me that he enjoyed his short tenure as his Dealer’s
original Mobile Service Tech, but his appointment count was too erratic and
they were not grouped geographically. This caused his daily production to
fluctuate wildly. He couldn’t handle the uncertainty and stress, so he went
back on the line in the shop. Regardless of compensation, flat rate and hourly
clock Technicians likewise are affected, as low production leads to
disenchantment with the position.
It is the
absolute duty of the Dealer to provide for the Technician a daily schedule that
is full of appointments clustered geographically with the route optimized for
efficiency. If the Dealer cannot provide this, it will demoralize ANY Tech they
put behind the wheel.
Here is the
solution.
BRACE FOR THE
SALES PITCH: When we founded Next>Level, Job #1 was to find or develop
a Mobile Service appointment system that will cluster service appointments by
geographic area and optimize the route within that area. So, we designed,
developed, and deployed our own. We are very proud to say GEO>TECH checks
ALL the boxes. I invite any Dealer who is serious about Mobile Service
efficiency and sustainability to contact us at go@mobilenextlevel.com Let’s put Mobile
in Motion and GO Next>Level.